| The New Community Rules: Marketing on the Social Web |  | Author: Tamar Weinberg
Publisher: O'Reilly Media
Category: Book
List Price: $24.99
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Rating:  23 reviews
Sales Rank: 137,975
Media: Paperback
Edition: 1
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 7 x 0.9
ISBN: 0596156812
Dewey Decimal Number: 658
EAN: 9780596156817
ASIN: 0596156812
Publication Date: July 7, 2009
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Product Description
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.
The New Community Rules will help you: - Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
- Learn the art of conversation marketing, and how social media thrives on honesty and transparency
- Manage and enhance your online reputation through the social web
- Tap into the increasingly influential video and podcasting market
- Discover which tactics work -- and which don't -- by learning about what other marketers have tried
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
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| Customer Reviews:
Showing reviews 1-5 of 23
 Must read social media bible September 11, 2009
Angus Parker (San Francisco)
9 out of 9 found this review helpful
I have read a lot of books over the last year that aimed to be the "go to" source for understanding Social Media. Finally, one stands out. 'The New Community Rules' by Tamar Weinberg - probably the single most important book to read this year if you are involved in marketing your organization or cause on the web.
Practical, readable and accessible to those just getting starting out in this area, 'The New Community Rules' is sure to become the social media "bible". It starts off with a brief introduction to what social media is, follows with how to set goals, gets into the specifics of what to do, and finishes off with how to measure your results. Tools touched on include: blogs, microblogging, social networks, social bookmarking, social news, Q&A websites, photography, video, and podcasting. At the end, there is a nice 'Ultimate Social Media Etiquette Handbook' that spells out the dos and dont's of using some of the more popular social media sites.
Some points specifically stood out for me. First, Tamar makes it clear that you need to pick and choose which tools to focus on based on your goals and target community - something strangely absent from many other social media books. Then she goes further by spotlighting niche sites that cater to specific audiences, making the point that you can get a lot more exposure with a lot less effort if you use them. WiserEarth, for example, would fit into that category. Second, she goes into a lot of details on what she calls 'Informational Social Networks' like Wikipedia, Mahalo Answers, and Yahoo Answers which get a lot of traffic and can generate significant ongoing referrals. Finally, since I've never really been able to understand StumbleUpon, a social bookmarking service that we use to great effect at WiserEarth, it was a revelation to read the description in the book.
Besides this book, I recommend a number of other social media "must reads" for non-profits and activists:
* We Are Media - a community effort lead by Beth Kanter and NTEN to put together an online curriculum for nonprofits using social media. Since its a wiki and frequently updated it won't be obsolete like a book!
* Mobilizing Generation 2.0 by Ben Rigby - a nice summary of social media tools with specifically tailored strategies for the activist / nonprofit community.
* Here Comes Everybody by Clay Shirky - an oldy (in social media terms) but a goodie, this book is filled with great stories that illustrate the power of social media. Its a helpful frame for starting you web 2.0 exploration.
If You Read Just One Social Media Book this Season, Make Sure It's The New Community Rules September 27, 2009
Anita Campbell (Cleveland, Ohio)
4 out of 4 found this review helpful
This book is a great place for newbies to start. But don't worry if you are past the beginner level. If you rate yourself at the intermediate level, or even the advanced level in social media, there's much to hold your attention. I learned a lot from this book, despite being steeped in social media everyday due to the nature of my work.
Here are the reasons I rated this book a 5-star and recommend you read it:
(1) The book gives an overview of using social media to market a business.
(2) A wide number of social media sites are identified and explained
(3) You get detailed "how-to" advice
(4) It explains how to use features of large social sites -- so you know what to do with a site, beyond just creating a profile.
(5) There are numerous screenshots, helping convey information better than words alone.
(6) Each chapter has many citations to places online where you can read more. That way, if you are advanced, you can dig in more and won't be left wanting.
(7) The author is widely recognized as knowing her stuff when it comes to social media.
Disclosure: I was interviewed for the book. But if I'd thought it was not going to be a good book, I wouldn't have participated in the interview in the first place.
Definitely worthwhile!
Join the conversation September 9, 2009
Allen Stenger (Alamogordo, NM USA)
2 out of 2 found this review helpful
This is a broad look at a wide range of social media from a viewpoint of their usefulness as a part of a marketing strategy. It is aimed at marketing people, not techies, and concentrates on the distinguishing characteristics of the different media while avoiding most of the mechanics of using them. The book is most valuable for its extensive coverage of all the social media.
The first four chapters explain the importance of social media marketing. They repeatedly make the defensive point that people will be saying bad things on these channels about you, your products, and your company, and you need to be there to respond even if you don't intend to push your products there. They also make the point that you need to focused on bringing value-added to you audience, and do the selling only incidentally. They further make the point that there is a conversation going on in these media, and to participate you have to give up on controlling the message and join the existing conversation. Despite the name, social media are primarily about information sharing and not about socializing.
The bulk of the book consists of high-level views of dozens of social media. The level of detail is uneven, and some of the finer details are wrong, but overall it does a good job of explaining and contrasting the different media. The media are evaluated from the viewpoints of their suitability for marketing, their demographics, their communication capabilities and limitations, and their friendliness or hostility to marketing. The numerous marketing examples and case studies are especially valuable.
The production quality of this first printing is OK, not great. There are a few formatting glitches, and some fuzzy charts that apparently did not get converted from color to black-and-white correctly. The few things that I thought were typos were actually copied faithfully from the social media being described. My favorite (p. 73) is from Prime Cuts Blog, which has a video purporting to teach you how to sharpen a knife using a wet stone. The index is very good; it would have been nice also to have an index or list of the case studies (they are indexed individually by company name). All the footnotes and Further Reading items are on the web, and all are given as bare URLs, with no description, summary, or commentary.
The New Community Is A Must Read For Everyone! September 13, 2009
Innovative Thinking (Gilbert, AZ)
2 out of 2 found this review helpful
Wow! What a great job you did on the book! Really, congratulations!
The New Community is full of great information, terrific links, incredible ROI case studies, and the writing style is very easy to understand! The format is awesome! You really have a winner here! I would recommend this to anyone wanting to understand social media better, and those of us who think they do!
Congratulations! - Lon Safko (Author of The Social Media Bible)
Understand how to Build Your Biz, Using Social Media Tools July 22, 2009
Kare Anderson (Sausalito, CA)
6 out of 8 found this review helpful
As a former journalist who has found that the appropriate use of social media is helpful in my work and personal life I enjoyed this book's utter practicality, conversational style and specificity. She describes the "why" to get involved in social media, then the "how" - rather than starting with the "what" as some social media experts are prone to doing. This book will be helpful to newbies and to the seasoned players on this scene. In fact her slant is how to be helpful so you naturally attract and involve your kind of clients. When I got done reading it I wanted to get to know more about her and her work - one sure sign that she embodies what she writes.
Showing reviews 1-5 of 23
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